By bryan | April 7, 2009

What is Attraction Marketing?

The philosopher Plato
Image via Wikipedia

How would you like to build a large and flourishing customer base, downline, or list?

Would you like to be able to do this on autopilot? Imagine a world where you have customers really wanting to buy from you.

Attraction marketing is a philosophy that can make this vision of business a reality. It’s a completely different business model from traditional network marketing. Gone are the high pressure tactics. Gone is the three foot rule. Your prospects actually sell themselves.

Ever better is the fact that you can even make money throughout the process, because you use a low-cost information product to qualify your prospects and turn them into customers immediately. Can you think of a better way to find your warm market?

Attraction marketing is about building relationships with your target market as someone who adds value to the their lives. To borrow a term from the IT world, you become a trusted advisor by sharing your knowledge and information. This is where most online network marketers don’t get it.

Would you rather work with someone who is blatantly spamming you with sales letter after sales letter or someone who is sharing useful tips and information on a given subject?

You must give before you receive. Take the time to share links that will appeal to your target market. Tweet them, Blog them, Share them and build your brand. Your market will find you.

That is what attraction marketing is about.

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